Made in India products Amazon’s global shoppers just can’t get enough.
From ethnic clothing to copper cocktail glasses, Made-in-India products are a rage among global online shoppers.
In 2017, Amazon registered a 500% increase in international orders for Indian products over 2015 when its Global Selling Program was first launched in India, the company said in a report. The scheme lets the country's vendors enlist on Amazon and sell to customers worldwide.
Indian exporters saw a 224% growth in their global business in 2017 alone, the report said. The growth is a result of Amazon's partnership over the last year with firms such as ayurvedic products maker Dabur and various state-owned handloom product units like Tantuja and Jharcraft.
The most popular Indian products globally on AmazonHome décor and handicraftTapestriesBed sheets and duvet coversDinnerware and copper mugsArt supplies and writing instrumentsEthnic and women's wearKitchen LinenLeather messenger bags
Other products gaining popularity include sporting equipment, baby clothes, tea, shoes, bags, gemstones, and jewellery, and t-shirts.
Shoppers aren't just buying Indian products but also finding unique ways to use them, Amazon has found.
For instance, Indian bed sheets are being used as beach towels, throws, and wall hangings, ghee (clarified butter) often goes into enhancing coffee flavours, copper tumblers double up as beer and cocktail glasses, and the Chandrika brand of ayurvedic soap is used to shave.
The top markets for Indian products on AmazonUnited StatesCanadaMexicoUnited KingdomSpainGermanyItalyFranceJapan
Amazon today lists over 90 million products from over 32,000 sellers from different parts of India, the company said.
Indian states with most exporters on AmazonDelhiRajasthanMaharashtraGujaratUttar Pradesh
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